MACLiC Results

What does romance look like today?

The MACLiC project explores how people in Canada imagine, experience, and transform love and intimacy today.

And guess what? … The results are in — and they shed light on:

💕 What does it mean to be romantic today? 💕

🔎 Based on 50 in‑depth individual interviews, we found that romance hasn’t disappeared — it has evolved. Today, being romantic is less about grand gestures and more about small, meaningful acts. It’s about adding a touch of the extraordinary to the ordinary, in a way that feels personal and tailored to the relationship.

💘 The MACLiC team wishes you a wonderful Valentine’s Day — however you choose to celebrate it!